Fort Worth ISD Celebrates New Logo

The Fort Worth Independent School District, having just completed its Quasquicentennial celebration, begins the new school year with a new, permanent logo. The Fort Worth ISD Board of Education has unanimously adopted the
John Peter Smith Tree logo, partially to represent the evolving nature of education.

The District’s “books and apple” logo, in use for twenty-two years, was temporarily replaced by a logo designed for use in the anniversary year featuring a representation of the tree. That tree still flourishes in the city’s Cultural District. Historically the John Peter Smith Tree is connected with the signing of documents that led to the creation of the Fort Worth public school system.

“The new logo represents public education’s noblest aspirations – to continue to grow,” said Barbara Griffith, the District’s Senior Communications Officer. “The apple in the tree also provides a link to the legacy of previous District logos.”

Logos are a visual representation of an organization’s brand. As such, it is designed to conjure an immediate perception, hopefully a positive one, to the viewer. It also functions as a cultural reminder for the organization as it pursues its mission.

The District will use a cost effective transition method of replacing current logos over a period of time. As new items are ordered and current stocks are exhausted, the John Peter Smith tree logo will become more prevalent

- FWISD -